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Club Noir

  • Location: Brisbane
  • Type: Private event space with a NYC vibe
  • Highlight: 19 upsells at $400 each within the first 30 days
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The Challenge

Partner Lisa was initially unsure if their demographic would respond to The Haylo. With questions around clientele and uptake, Club Noir decided to test demand before committing. Stewart took the lead on selling, offering the service to new venue clients even before the unit arrived.

The Solution

In February 2024, Club Noir began promoting The Haylo despite not yet having the unit in venue. Demand quickly proved strong, with around 60% of new clients opting in sight unseen.

By March, the venue officially installed their unit, branding it with the club’s logo for easy, ready to go use at both booked functions and smaller ad hoc events.

The Results (First 30 days)

  • 60% uptake secured before officially on board, validating demand and giving partner peace of mind.
  • Closed 19 upsells at $400 each. That’s $7,600 in new revenue generated within the first 30 days.
  • Popular across demographics, even cultural events like a Henna night specifically requested it
  • Flexibility: always available in-venue for last-minute functions, with generic branded designs ready to use.

We started advertising The Haylo mid February 2024, before even having the unit and around 60% of clients still wanted it. Since receiving it in March 2024, about 80% of our new functions are booking it. We’ve already sold 19 events up to March 2025. Having it ready to go for both big functions and smaller ad-hoc events has been a huge plus and our patrons love it.

Stewart - Owner Club Noir

Want results like this for your venue?

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