Concrete Boots Bar

  • Location: Melbourne
  • Type: Bar with private function space & regular events
  • Highlight: 6 upsells at $450 each within the first 16 days!
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Quick Answer: The Haylo has delivered proven venue revenue results for Australian pubs, bars, clubs, and event spaces — increasing function bookings, reducing dead periods, and growing total venue revenue through targeted marketing and event strategy.
Quick Answer: The Haylo has delivered proven venue revenue results for Australian pubs, bars, clubs, and event spaces — increasing function bookings, reducing dead periods, and growing total venue revenue through targeted marketing and event strategy.

The Challenge

After months of back and forth discussions, Andrew, owner of Concrete Boots Bar, was hesitant about investing in The Haylo. Like many venue owners, he wanted to be sure the return on investment was real before committing.

The Solution

In early 2024, Concrete Boots installed The Haylo Stand as a value add for functions and events. Guests received branded photo strips and instant digital shares, while Andrew’s team used The Haylo as a premium inclusion to upsell private bookings.

The Results (First 3 Weeks)

  • $2,500 revenue generated in the first 16 days by easily upselling pre-booked functions.
  • Guests instantly embraced the experience, creating branded photos and content that spread across socials.
  • Functions saw higher perceived value, with hosts consistently praising the ‘extra’ inclusion.
  • Management highly impressed by ease of use and ability to upsell without staff strain.

I’ve had The Haylo in my venue for around 3 weeks now and have already generated $2,500. Noel has helped me every step of the way as he promised and he’s definitely surprised me. My customers love it, it’s been an awesome value add for my functions and venue.

Andrew - Owner Concrete Boots Bar

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