Free 12 Month Event Marketing Calendar for Pubs & Clubs.

90+ Events. Plan smarter, market better and pack your venue all year round. No guesswork required.

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Quick Answer: The Haylo Event Marketing Calendar maps every major Australian occasion — public holidays, sporting events, school terms, and seasonal peaks — so venue managers can plan campaigns 6–12 weeks ahead.
Struggling to Fill the Calendar Every Month?

Steal 90+ Plug & Play Event Ideas That Bring Guests Back Within 14 Days

If you run a venue, this probably feels familiar:

  • Some months are jam packed, others are embarrassingly quiet.
  • You’re recycling the same 3 - 4 promo ideas.
  • Big nights come and go…and you never see half those faces again.

It’s not because you’re bad at marketing.

It’s because you don’t have a ready made bank of event ideas and follow up hooks to pull from. That’s what this free 90+ Event Marketing Calendar for Venues gives you.

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What This Calendar
Actually Fixes

This isn’t just a list of “fun days” pulled off Google.
It’s built to solve two real problems:

  • 1. You don’t have time to sit down and plan a full year of events.
  • 2. You’re not turning big nights into fast repeat visits.

For every event, you get:

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Theme idea

A theme that makes the day feel like an occasion, not “just Friday”.

Dress up prompt

A dress up prompt so guests know how to lean in and have fun.

3 social post prompts

So you can announce, remind and push FOMO in minutes.

Competition idea

A simple competition idea & prize structure to get people engaging.

2 Short SMS prompts

1st. Send guests their photos.
2nd. Incentivise return within 14 days.

How It Works in Real Life

Repeat that across 90+ mapped events and you’ve got a proper system, not just “hope it’s busy”.

01.

Picture this:

  • You pick "State of Origin” from the calendar.
  • You grab the theme line, dress idea and social post from the sheet.
  • You decide tonight’s prize (bar tab, dessert platter, voucher – all suggested for you).
  • You run a simple on the night competition (also suggested) – best photo, best outfit, best pose, etc.
  • Guests opt in to receive their pics / enter the comp, so you have a permission based contact list.

02.

Within the next 24 hours:

  • 1. An automated follow up SMS is sent.
  • 2. A 7-14 day offer like:
    “Show this within 14 days: Free cheesecake with any main.” or “Show this within 14 days: 2 for 1 house drinks.”

03.

Result?

  • You don’t just have a good Thursday.
  • You’ve planted a reason for people to come back in the next two weeks.

What’s Inside

Inside each event of the calendar, you’ll find:

01.

Event Name & Month

Sport, food days, themed nights, awareness days, seasonal hooks – all laid out for the full year.

02.

Theme Idea

A one line concept so your team instantly “gets” the night:
“Fiery food specials and chilli challenges”
“Race day outfits and bubbles”
“Winter roast and Christmas in July vibes”
“All-black anti-Valentines party”
…and more.

03.

Dress Up Ideas

  • Tennis whites for Aus Open
  • Yellow for cheese days
  • Lime and bright colours for Margarita Day
  • Team colours for big games
  • Pink for Breast Cancer Awareness, etc.
  • List Item

04.

3 Ready to Use Social Posts

  • Announce the event
  • Highlight the competition and prizes
  • Push urgency & FOMO (“limited spots available”)

05.

Competition & Prize Suggestions

  • “Best outfit wins…”
  • “Best celebration wins…”
  • “Funniest group pose wins…”
  • Plus 1st, 2nd & 3rd prize giveaway ideas.

06.

2 SMS Messages Per Event

  • 1st - “Here’s your pics/thanks for coming – share this”.
  • 2nd - Automated SMS follow up to give a clear, time limited reason to come back within 14 days.

Who This Will Help the Most

This will feel like a cheat code if you are:

  • A general manager trying to smooth out quiet weeks.
  • A marketing manager tired of starting from scratch every month.
  • An area manager who wants consistent ideas across all venues.

If you’re sick of:

  • Empty Thursdays and patchy Sundays.
  • Scrambling for ideas the week before.
  • Big nights that don’t produce repeat trade.

…then this calendar gives you a year’s worth of done for you prompts to fix all that.

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Help Center

Frequently asked questions

Quick answers to questions you may have. Can't find what you're looking for? Check out our full documentation.

Every event idea is built with ROI in mind — from upsell opportunities and bar tab boosters to sponsor integration and repeat customers. It’s not just about running events, it’s about monetising them.

 No, but it’s designed to show how venues using The Haylo can maximise in house events with less effort, better guest engagement, and measurable results. You can use the ideas now — and see what’s possible with The Haylo.

Yes! It’s custom made for venues like yours, with event ideas that match your audience, traffic patterns, and real world goals. From footy season to wine nights to Christmas, it's got you covered.

This calendar doesn’t just list holidays. It gives you fully formed campaign ideas with hooks, social prompts, SMS messages, giveaways, and on-screen concepts that are ready to roll out.

 It’s plug and play. Use as much or as little as you like and if you’re using The Haylo, much of it runs on autopilot with no extra staff or planning needed.

The calendar is flexible, simply select the ideas that fit your days of operation. Even one or two themed events per month can generate buzz, bookings and great content.

Absolutely. This calendar was designed to make your entire team’s job easier, from event managers upselling functions to marketing teams generating buzz and ROI.

Still have questions?

The fastest way to get answers is to see it live.

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